Honda lets it shine

Seen the ad for the Honda’s new hybrid car?

Produced and shot near Cape Town, it features the world’s biggest LED screen, made up of headlights.

Honda Insight – Let It Shine from Honda on Vimeo.

And here’s how they made it:

Honda Insight – The Making of “Let it Shine” from Honda on Vimeo.

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One Response to “Honda lets it shine”

  1. VOTD: Honda Insight - Let It Shine « Deems’s Weblog Says:

    […] VOTD: Honda Insight – Let It Shine A great marketing video shot for Honda’s new Hybrid vehicle, the Insight – largest LED screen made from car headlights. Check out the video below as well as the making of, below that, to see how it was done. [via joumaasa] […]

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